---
title: Direct Mail Marketing Services | Postcards, Letters & EDDM
description: Direct mail and postcard marketing made simple — from self-serve postcard sends to fully managed campaigns with strategy, design, printing, and mailing.
---

[Skip to content](https://www.modernmailmarketing.co/direct-mail#main-content)

[![MMM FINAL](https://www.modernmailmarketing.co/hs-fs/hubfs/MMM%20FINAL.png?width=500&height=250&name=MMM%20FINAL.png)](https://modernmailmarketing.co?hsLang=en)

- [Direct Mail](https://www.modernmailmarketing.co/direct-mail)
- [Email](https://www.modernmailmarketing.co/email)
- [Creative & Strategy](https://www.modernmailmarketing.co/creative-strategy)
- [Audience & Data](https://www.modernmailmarketing.co/audience-data-services)

Open main navigation

Close main navigation

- [Direct Mail](https://www.modernmailmarketing.co/direct-mail)
- [Email](https://www.modernmailmarketing.co/email)
- [Creative & Strategy](https://www.modernmailmarketing.co/creative-strategy)
- [Audience & Data](https://www.modernmailmarketing.co/audience-data-services)
- [Let's talk](https://www.modernmailmarketing.co/contact-us)

[Let's talk](https://www.modernmailmarketing.co/contact-us?hsLang=en)

![21992982-74ef-4d41-a82a-98fba22e5842](https://www.modernmailmarketing.co/hubfs/21992982-74ef-4d41-a82a-98fba22e5842.png "21992982-74ef-4d41-a82a-98fba22e5842")

# Direct Mail

# That Delivers

In a digital world where inboxes are crowded — stand out with direct mail. With a ~90% delivery rate, our postcards actually make it into customers' hands and consistently drive action across every industry.

We'll help with:

**✔  Full-service design, print, & postage** across a range of formats (postcards, letters, handwritten, and more)

**✔  Accurate address matching** to keep your data clean and deliverable

**✔  Personalization at scale** — first name, custom fields, unique codes, QR links, dynamic content

**✔  Smart audience segmentation** to target winbacks, high-LTV buyers, new customers, and churned email audiences

**✔  Email + site visitor retargeting** to reach shoppers who opened, clicked, browsed, or bounced

**✔  Prospecting + local targeting** — lookalike mailings, geographic radius campaigns for new locations, EDDM for small/local businesses 

👉 [View Direct Mail Examples](https://www.modernmailmarketing.co/postcard-examples?hsLang=en)

[Click here to get started](https://www.modernmailmarketing.co/contact-us?hsLang=en)

# DIY - Launch Your Own Postcard Campaign

Have a design ready and just want to get mail out the door? Use our self-serve uploader to send a 4×6 postcard to your audience in about 5 minutes. No monthly obligation!

# What's included:

- **4×6 sized postcard only**
- **$0.89 per postcard** (printing + postage)
- Upload your **own design and mailing list** - no minimum or maximum size! (US only)
- Address cleanup, formatting, **printing, and mailing** handled by our team

# The process:

- **Upload your postcard design and mailing list**  
  We’ll review the files and make sure everything is set up correctly.
- **We clean the data and confirm details**  
  Our team checks addresses, formats the list, and flags any issues.
- **You receive an invoice by email**  
  Once payment is complete, we move your campaign into production.
- **Postcards go to print and mail**  
  Cards typically arrive **7–12 business days** after production begins.

# [Design Guidelines](https://www.modernmailmarketing.co/design-guidelines?hsLang=en)

- Final artwork must match **4×6 postcard specs**
- Files should be **print-ready** (we’ll share guidelines before upload)
- **Need design help**? Fill out our contact us form for a quote!

# Direct Mail Campaign Types

We'll help you choose the approach that fits your business, audience, and goals.

Every Door Direct Mail (EDDM) Campaigns - best for local reach and neighborhood-level marketing

Every Door Direct Mail is a proven way to reach households within specific neighborhoods, ZIP codes, or carrier routes — without needing a mailing list.

It’s especially effective for businesses that rely on **local visibility and geographic coverage**.

**EDDM works well for:**

- Local service businesses
- Brick-and-mortar locations
- Real estate agents
- Medical and dental practices
- Storm response and seasonal promotions

**How these campaigns work**

- Mail is delivered to **every address** along selected USPS carrier routes
- Targeting is based on **location**
- Campaigns are easy to scale across multiple neighborhoods or cities

**Why businesses choose EDDM**  
✔ Predictable reach and volume  
✔ No list required  
✔ Strong local awareness  
✔ Cost-efficient for neighborhood saturation

Targeted & Data-Driven Direct Mail Campaigns - best for growth-focused brands, national businesses, and DTC companies

Targeted direct mail allows you to send mail to **specific households or businesses** based on detailed criteria — locally, regionally, or nationwide.

This approach is ideal when **who you mail matters just as much as where you mail**.

**These campaigns are commonly used for:**

- Prospecting and customer acquisition
- Customer winbacks and reactivation
- High-value customer retention
- Multi-location or franchise growth
- DTC and ecommerce brands

**How these campaigns work**

- Mail is sent to **individual addresses**, not routes
- Targeting can include:
  
    - Geography (local → nationwide)
    - Homeownership/property data
    - Hundreds of household demographics and attributes:
      
          - Est. income, household size, shopping interests, order data, birthdays, and more 
    - CRM and customer list matching
    - Website visitors and email subscribers

**Why businesses choose targeted mail**  
✔ More granular segmentation  
✔ Personalization at scale  
✔ Strong attribution and tracking  
✔ Flexible volume and geography

### Frequently Asked Questions

Q: How much does it cost?

**A: **We keep pricing simple.

If you’re using our **self-service option**, postcards are **$0.89 per piece**, which includes printing and postage.

If you need help with strategy, design, targeting, or ongoing planning, we also offer **managed plans**. Those are structured as a flat monthly fee plus mailing costs, and they include **lower per-card rates.**

If you’re curious about managed plans, just fill out the form and we’ll walk you through what makes sense.

 

Q: Is there a minimum send volume?

A. No minimums.

That said, we generally recommend sending **at least 2,000 pieces** if your goal is to measure performance reliably. 

 

Q: How fast can I launch?

A: Self-service campaigns can move quickly. Once files are reviewed and payment is complete, we can usually push campaigns into production within **48 hours**.

Timing ultimately depends on how clean the list and design files are.

Q: Can I use my own list and design?

A: Yes — absolutely.

You can upload your own list and postcard design for both self-service and managed campaigns. Our team will review files and clean address data before anything goes to print.

Q: How do I know it’s working?

**A**: For managed campaigns, we help track performance using tools like:

- QR codes
- Coupon codes
- Conversion tracking
- Holdout testing to measure incremental performance

Self-service campaigns do not include performance reporting or analytics, but tracking options are available if you want more insight.

> **"I’m already doing email."**   
> Perfect. We can work with tons of different ESPs and more to *layer*   
> mail into your flows. Our clients see an average 28%  
> lift in repeat purchases when mail is added to email.
> 
>  
> 
>  
> 
> **"Direct mail feels old school."**
> 
> That's the point. It’s *unexpected* — and that’s why it works.
> 
>  
> 
>  
> 
> **"I’m not sure it’ll work for my business."**
> 
> We’ve driven results for eCommerce, real estate, financial services, local businesses, and
> 
> tons more. If your customers have a mailbox, we'll make it work.

## Ready to start mailing?

Fill out the form below, feel free to include any questions, and a member from our team will reach out!

[![](https://www.modernmailmarketing.co/hs-fs/hubfs/MMM%20FINAL-1.png?width=500&height=250&name=MMM%20FINAL-1.png)](https://www.modernmailmarketing.co/?hsLang=en)

Modern Mail Marketing is a full-service direct mail and email agency helping brands acquire, retain, and reactivate customers through proven, performance-focused campaigns.

[linkedin-in icon](https://www.linkedin.com/company/modern-mail-marketing) [twitter icon](https://x.com/modernmail_) [instagram icon](https://www.instagram.com/modernmailmarketing/)

**Pages**

[Home](https://www.modernmailmarketing.co?hsLang=en)

[Direct Mail](https://www.modernmailmarketing.co/direct-mail?hsLang=en)

[Email](https://www.modernmailmarketing.co/email?hsLang=en)

[Creative & Strategy](https://www.modernmailmarketing.co/creative-strategy?hsLang=en)

[Audience & Data Services](https://www.modernmailmarketing.co/audience-data-services?hsLang=en) 

**Resources**

Blog

Copyright © 2026, Modern Mail Marketing